Working with farmers: a guide to growing solid relationships with farm clients
The Ontario Federation of Agriculture (OFA) has developed this guide as a resource for farm and agri-business service providers who want to develop strong and meaningful relationships with their farm clients by engaging in effective and relevant conversations.
In 2020, over 700 OFA members responded to a survey asking what is important to farmers when they’re building business relationships with service providers.
Although each farm business has unique goals, marketing preferences and communication styles, OFA used the information gathered through the survey to develop this short reference guide to offer some general practical advice for service providers.
In agriculture, making an investment in relationships can help cultivate long-term business.Learn more about When Your Client is a Farmer Guide