We are excited to announce the launch of OFA’s latest campaign focused on local food, food literacy and the Sixby Sixteen program. The ad campaign, which was developed and released in collaboration with CTV Bell Media, is a province-wide initiative that aims to encourage families to get their kids in the kitchen, cooking with fresh, healthy local food. We hope to increase awareness of the importance of food literacy, encourage consumers to support local farmers and food processors and drive traffic to the SixbySixteen.me website to utilize our recipe guide and take part in the virtual challenge.
The campaign was developed as three :30 ads that will be published and aired on television, radio and digital media platforms. Click below to view each ad.
Together, we can help arm the next generation with lifelong food skills.