Earlier this week, OFA launched a radio campaign on Newstalk 1010 (CFRB AM) promoting the hard work and dedication of Ontario’s agri-food sector through COVID-19. The campaign is targeted at the average Toronto consumer in the 18+ age demographic. The ad will run across their network for a duration of four weeks in a 30 second clip as well as a 15 second clip.
The COVID-19 crisis has created an environment full of uncertainty and instability, but through all the challenges and disruptions, Ontario’s food value chain continues to work hard, maintaining food production, processing and distribution to ensure all Ontarians have access to safe, healthy and affordable food in our stores and on your tables. We are all in this together and we will get through this together.